Snapchat Is Adding a Search Function That Lets Users Sift Through Over 1 Million Stories
Senior Copy Writer at Amura Marketing Technologies
Published on April 01, 2017 in Social media • Source: AdWeek

Key Takeaways from this article

Snapchat is launching a search feature for Stories.
The feature also collects professional Stories curated by Snap’s team.
Snapchat’s search feature does not initially include ads, but it is powered by machine learning.
Search is the latest example of how the product war between Snapchat and Facebook in playing out.