How AI and image recognition are transforming social media marketing
Copywriter at Amura Marketing Technologies
Published on August 01, 2017 in Social media • Source: martechtoday

Key Takeaways from this article

The last decade has seen an explosion in image-sharing on social platforms with the emergence of camera-mobile phones and image-based social networks such as Instagram and Snapchat
The problem is, if a person posts a photo of a new product but doesn’t include any text saying the product’s name, social media monitoring, being keyword-centric, probably won’t capture it
However, artificial intelligence and image recognition are making it easier for marketers to find visuals within social media, even without the text