What Mary Meeker Has to Say About Snapchat's TV Dreams
Published on June 02, 2017 in Social media • Source: www.adageindia.in

Key Takeaways from this article

Phone Swap & Second Chance are two of SnapChat's original shows that have attracted a viewership of over 10 million
This is a clear indication of the company's inclination towards transforming it into an entertainment platform, similar to a television
However, they still have a long way to go as Snapchat generated only 5% of the video streaming traffic in 2016