The magic wallpaper
Copy Writer at Amura Marketing Technologies
Published on September 02, 2017 in Technology • Source: Cannes Lions

Key Takeaways from this article

The magic wallpaper by Castorama has created an amazing project for children in which the wallpapers are interactively designed with characters on it
Characters on a child’s wall can be scanned one at a time or more than one to create a unique story that can be consumed using a mobile or a tablet app
You can make different character combinations and create a unique story. Each magical story is about five minutes long with fun and realistic sound effects upon clicking on each word.