Interview with Judd Marcello, EVP, Global Marketing, Cheetah Digital
Key Takeaways from this article
Technology is important, but customer engagement starts and ends with marketing data.
AI helps marketers spend less time on campaign design and more time on strategy and using real-time engagement data to improve the customer experience.
In order to deliver hyper-personalized, unified messaging across all channels you have to know how to activate marketing data to create compelling messaging that shapes the customer experience for your personas.