Marketers Need to Stop Looking at Mobile as a Channel. It’s a Lifestyle
Senior Copy Writer at Amura Marketing Technologies
Published on November 03, 2017 in Marketing • Source: AdWeek

Key Takeaways from this article

Customer experience is the no. 1 digital priority among today’s brands
Marketing teams of top brands are conducting client-experience journey mapping exercises to see each and every touchpoint
Mobile is a fundamental part of our target audience’s lifestyle
The consumers are in the driver’s seat and push advertising is irrelevant today
Put aside traditional KPIs and focus instead on customer satisfaction