Copywriter at Amura Marketing Technologies
Published on January 04, 2017 in Marketing • Source: Adage India

Key Takeaways from this article

2016 was amazing for many brands! AdEx was highest this year and many Indian brands were able to reach out to more and more audiences and amass a respectable market share.
Acharya Balkrishna, the marketing director of Patanjali Ayurvedic products was the man behind the spectacular rise of Patanjali, as a brand. In a very short span and with multiple ad campaigns, Patanjali reach out to every Indian.
Another major marketing success of 2016 was Hindustan Unilever. Already one of the biggest players in India’s FMCG verticals, HUL was able to amass an even bigger market share under the incandescence of Sanjiv Mehta, it MD and CEO.
Other FMCG and Tech brands like Facebook and also rose to meteoric heights.