MAM 2016: When marketing, advertising hopped on to Digital India
Key Takeaways from this article
With the historic demonetisation move, Trump’s presidency win and other economic shift, Indian marketing and advertising have taken to the digital bandwagon.
With a lot changes in policies in a short span of time, the government itself caused quite a few heavy impact disruptions to the industry. 2016 also saw several major Indian brands dabbling in Virtual Reality.
Overall, 2016 started with a good pace but slowed down for the advertising world towards the second quarter. The industry took a major hit in the third quarter and is yet to recover from demonetisation. The chances of returning to normalcy from the steep dip in advertising revenue seems bleak any time soon.