Facebook Begins Rolling Out Ads Within Messenger
Published on July 07, 2017 in Social media • Source: AdWeek

Key Takeaways from this article

Facebook - the social media giant – has decided to allow ads in its Messenger app in a bid to expands its advertising business.
This move is expected to open up another space for advertisers to place their ads. The existing Newsfeed space is already congested and bombarded with ads.
Unlike Gmail, Facebook won't be reading messages between users for better targeting.
Till now, Facebook's Messenger was an ad-free app.