Hershey’s chocolate: Eaternet
Copy Writer at Amura Marketing Technologies
Published on October 07, 2017 in Social media • Source: Trend Hunter Marketing

Key Takeaways from this article

To win one of the unique chocolate sculptures on the website, which ranged from emojis, to oversized mustaches, and sunglasses, users simply had to purchase one of the brand's chocolate bars, and enter the code on the wrapper to the website
Hershey's Brazil got help from some of the biggest YouTube influencers as well, who showed just what getting one of the huge chocolate treats in the mail is like
The campaign reached 20 million people