Live Video and Marketing: Where the Industry Is Heading
Key Takeaways from this article
Interested in using live video for business? Have you considered creating a live video show? Here's why you should look into it.
Live video is also the gateway to technologies such as augmented reality (AR) and virtual reality (VR), which many believe will be huge by 2020. To embrace AR and VR, companies and brands will need to have a live video strategy already in place.
Today’s consumers want you to convince them that you can be trusted, that you’re a resource, are invested in them, and can understand them. They don’t want to be marketed or sold to; they want to engage and have a conversation with you. Businesses need to spend time building rapport, a relationship, and trust with their audience, and live video is a great vehicle for that.