Digital Advertising Is Facing Its Ultimate Moment of Truth, and Billions of Dollars Are at Stake
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Procter & Gamble chief brand officer Marc Pritchard has given the duopoly of Google and Facebook and agencies—a one-year ultimatum stipulating that they clean up their practices
There is at least 20 to 30 percent of waste in the media supply chain because of lack of viewability, non-transparent contracts, non-transparent measurement of inputs, fraud and now even your ads showing up in unsafe places
YouTube now requires that channels amass 10,000 views to prove that they are legitimate before they can begin making money off of uploaded clips.
Facebook will unveil new requirements detailing which content creators can make money off of Instant Articles and in-stream videos and will outline what types of content are suitable for monetization