Poor marketing has hurt U-17 World Cup in India
Published on October 11, 2017 in Marketing • Source: http://www.livemint.com

Key Takeaways from this article

It is important to know that the U-17 Football world cup is the biggest football event.
The Outdoor promotion for this event has been very mediocre. For example, in Goa, the promotional hoardings can be seen only in the South near the Fatorda stadium. Same with many in north areas.
The marketing efforts were mostly related to on-ground activities and this hasn't paid off.