Advertisers Need to Stop Chasing Engagement and Get Back to Focusing on Awareness
Senior Copy Writer at Amura Marketing Technologies
Published on July 12, 2017 in Marketing • Source: AdWeek

Key Takeaways from this article

Awareness should be the primary objective in a world dominated by on-demand and interpersonal media
Awareness matters because of a preponderance of content and advertising clutter
Advertising today is largely a means of being noticed and remembered
Advertising should focus on influence rather than persuasion