Importance of Lead Profiling in Real Estate
Jr. Copywriter at Amura Marketing Technologies
Published on January 16, 2017 in Marketing • Source: Amura Marketing Technologies

Key Takeaways from this article

Without a proper information about your leads, you might end up making a wrong pitch. It’s necessary to know your lead’s purchasing power, his/her profession (the industry, seniority) and other such factors.
Once the lead’s mobile number & e-mail address is received, the system gets the user’s name using third-party services, followed by identity resolution services to know user data.
The system registers all the information against the user in your CRM, which makes it readily available for sales reference.
This data is further used to customise e-mail automation.