Months Removed From a Brand-Safety Boycott, YouTube Is Winning Over Top Advertisers Again
Senior Copy Writer at Amura Marketing Technologies
Published on July 16, 2017 in Social media • Source: AdWeek

Key Takeaways from this article

Most marketers’ brand-safety concerns stemmed from user-generated videos that contained objectionable content
YouTube responded very foreseeably to remedy the situation
The number of brands participating in Google Preferred, which is live in 20 countries, grew 30 percent in the U.S. between the second quarters of 2016 and 2017
YouTube has also upped the requirements of channels participating in its YouTube Partner Program