Twitter to Test Doubling Tweet Length to 280 Characters
Manager - Social Media at Amura Marketing Technologies
Published on August 19, 2017 in Social media • Source: New York Times

Key Takeaways from this article

According to Twitter's research, character count's stringent limit has been a significant barrier.
11-year-old Twitter, at 328 million users, has been trying to figure out how to change the social media service without alienating the people who have embraced its short format.
Twitter pointed that people who post primarily in Japanese, Chinese and Korean, languages with alphabets which allow the expression of more thoughts in fewer characters, which leads to more frequent messages. And, it may lead to English-speaking users to post more regularly as they use more characters in tweets.