Was the Recent Dove Controversy a Product of Overly Short Ads and Even Shorter Attention Spans?
Senior Copy Writer at Amura Marketing Technologies
Published on September 23, 2017 in Marketing • Source: AdWeek

Key Takeaways from this article

Dove's recent ad depicted a black woman transforming into a white woman
Industry veterans suggest it's better to hire more minorities to avoid such controversies in the future
A few feel that the ad was misinterpreted and the full ad should be seen to get the exact idea
Meanwhile Facebook is convincing its partners that even 2-3 seconds might be enough to convey a message