Want a Cannes Winner? Try Something Annoying, Study Finds
Copywriter at Amura Marketing Technologies
Published on October 23, 2017 in Marketing • Source: AdAge India

Key Takeaways from this article

Ads that have been deemed annoying, make up 20 percent of Cannes winners
These ads are often polarizing, hated by typical viewers yet managing to grab attention
The next set of likely winners include ads that are that create a sense of confusion, are funny, or tell a heartfelt story