New Role For The CMO: Be A Connected Marketer
Industry Engagement Manager/Branding at Amura Marketing Technologies
Published on January 26, 2017 in Marketing • Source: CMO

Key Takeaways from this article

Since mobile phones have become a distractions, it's advisable for the brands to connect oneself with digital.
To understand the functioning, brands and CMOs need to do proper mapping of the data, research, behavior and experiences.
Brands need to understand individuals by creating data that is relevant to them and adds a value in customer's life.