Can Blockchain Technology Solve Digital Marketing’s Ad-Fraud Problems?
Senior Copy Writer at Amura Marketing Technologies
Published on July 26, 2017 in Technology • Source: AdWeek

Key Takeaways from this article

Blockchain is a digital ledger that records transactions using encryption for security and accountability
It is believed that blockchain has the potential to create the kind of transparency that advertising desperately needs
It cuts off bot traffic and protecting brands from nasty content
While this technology is still in the experimenting stages, it might soon take over