Audi Is Using Data-Driven Digital Billboards To Display Current Road Conditions
Key Takeaways from this article
An interesting concept on serving public data on roadside displays – matching conditions to the assistive technology an automaker offers to deal with conditions such as traffic, time or weather.
The campaign is running across 9 key cities in the UK and on 211 screens, reads the tagline “Audi as your sixth sense.”
To trigger content that is contextually relevant at each digital out-of-home billboard display location, the campaign uses real-time data.