What influencer marketing can learn from PR’s history
Key Takeaways from this article
Both PR & influencer marketing are undoubtedly of value to an organisation, however, marketers find it difficult to measure the outcome of both.
PR is an earned medium and can drive increased visibility for businesses, boost site traffic, propel new business initiatives, help increase share of voice and brand sentiment. However, like any other Earned Media it is difficult to consolidate into a single metric.
Between 'likes' on Facebook, 're-pins' on Pinterest and so on, how does one ascertain which holds more value when it comes to influencer marketing? Today most marketers are grappling with the issue of standardizing this value but the solution remains elusive.