Snapchat Wants Big Ad Bucks, But Is That Holding It Back?
Published on March 29, 2017 in Marketing • Source: Ad Age

Key Takeaways from this article

A survey conducted by Advertiser Perceptions revealed that after Google and Facebook, marketers chose Twitter as the most preferred medium for mobile advertising.
Only 7% marketers voted for Snapchat, suggesting that the social media platform isn't as lucrative as the others.
Reportedly, the reason for the lack of enthusiasm towards Snapchat is because it's “relentlessly focused on capturing TV ad dollars from big-budget ad spenders”.
Kevin Mannion, chief strategy officer at Advertiser Perceptions, said that advertisers are unsure of how to approach Snapchat for storytelling and communication. Essentially, advertisers “don't know what to expect or what to make of Snapchat as a platform".