84 Lumber’s Provocative Super Bowl Ad Caused Its Website to Crash
Senior Copy Writer at Amura Marketing Technologies
Published on September 29, 2017 in Marketing • Source: AdWeek

Key Takeaways from this article

84 Lumber made an ad about President Trump’s immigration policies.
It was an immigration-themed storyline that involves a mother and daughter’s journey to legal status in the U.S.
84 Lumber spent millions of dollars on the spot and Fox Super Bowl inventory.
This small Pennsylvania-based company, has generated big buzz from this Super Bowl ad.