Brands’ Digital Transformations Are Leading to More Collaboration and New Business Models
Published on July 30, 2017 in Business • Source: adweek

Key Takeaways from this article

Dell and EMC Corporation merged to create Dell Technologies, the umbrella company that houses Dell, Dell EMC, VMware, Virtustream, RSA, Pivotal Software and SecureWorks.
B2C companies trying to understand how they use data at scale to increase the effectiveness of their marketing investment
The B2B space may be more complex because you may need to have that multichannel experience as part of the original design—not assuming that someone can start and end the transaction in the same space
B2B digital transformations can be tricky because they often include more multichannel interactions, meaning that companies may not want to sell things online in a marketplace.