Facebook Just Copied 2 of Snapchat’s Most Popular Features
Key Takeaways from this article
Facebook is launching its Stories feature globally to its 1.15 billion mobile daily users.
Facebook-owned Instagram rolled out its own version of the popular Snapchat Stories feature in August, racking up 150 million daily users .
Facebook is also launching a new in-app camera feature called Camera Effects that’s similar to Snapchat lenses.
The social network is also working with brands to create custom “masks” that overlay photos.