Marketing
Global ecommerce trends: Chinese are biggest online shoppers
China leads, while India comes 7th – in being the biggest online shoppers! Read on to know more..!..
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Want a Cannes Winner? Try Something Annoying, Study Finds
A study of 25,000 Cannes-winning ads from 2011 to 2016 reveals that if you want your ad to be, you should be annoying!..
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How AI is changing the face of digital marketing
Al is often misunderstood and unreported despite widespread media coverage. ..
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7 Digital Marketing Trends That Are Transforming Business
High-speed internet has become a necessity nowadays, which has propelled the value of digital marketing to a great extent. Add to it the mobile phone that makes content creation so quick and easy. Some..
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Poor marketing has hurt U-17 World Cup in India
The tournament has barely begun, but it wouldn’t be too far-fetched to already term it a colossal marketing failure..
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Digital Knowledge Manager: 5 Skills You Need to Succeed at the the Newest Marketing Role
A digital knowledge manager (DKM) is the newest entrant in the digital marketing field and helps with marketing strategy and problem solving using a wide range of company data...
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These ‘Bite Size’ Horror Films, From Mars Candy Brands, Are the Best Halloween Ads in Years
Did you ever think creepy Halloween ads would turn out to be an effective marketing tool? Well, they have recently turned out to be. Read on to find out more. ..
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Interview with Judd Marcello, EVP, Global Marketing, Cheetah Digital
Technology is important, but customer engagement starts and ends with marketing data...
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Usha ropes in Jayati Singh as VP-marketing for two categories
Usha International has announced the appointment of Jayati Singh as vice president, marketing for its cooking appliances and sewing machines portfolio. ..
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