Marketing
Google Chrome Will Automatically Block Annoying Ads
Google is set to improve its browsing experience by removing annoying ads ..
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Why You Should Double Down on Trust Marketing in the ‘Fake News’ Era
Brands face one of their greatest challenges to date..
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See The Spot: Coca-Cola Showcases #BrotherlyLove in its new spot
Coca-Cola India releases new spot titled #BrotherlyLove, an adaptation of the international spot launched earlier in January 2016..
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Sold out on the Launch day. How did we do it???
In a direct qualitative comparison, iVOOMi could prove its worth against more established and glamorous rivals in the Indian market. The challenge was how we could persuade mainstream consumers to view..
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Love Connection: How Brands Are Using AI to Find Influencer Matches
A handful of tech-centric agencies and platforms are using artificial intelligence-informed approaches to pluck potential influencer mates. Read on to find out more..
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You’ve Sold Your Idea to the Client. Here’s What You Should (and Shouldn’t) Do Next
Excited that your client has loved your idea? What next? There are a few Dos and Don’ts you must consider. Read on to find out more on this. ..
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5 Things You Need to Know About the Future of Marketing
What does it take for brands and agencies to succeed in the Engagement Economy, where everyone and everything is connected and data transforms and disrupts marketing?..
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Infographic: What Content Creators Really Think About Branded Video
Wish to know what works in a branded video and what doesn’t? Wish to know what content creators think about these videos? Read on!..
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A Quick Guide to Moment Marketing
Enter the world of Moment Marketing - a quick, witty & efficient way of brand communication..
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