Advertising
Data shows nearly half of Snapchat's revenue comes from Discover ads
If you own an App that’s quite popular with the users, you must know how to earn good revenue as well. And Snapchat seems to be quite good at it. Did you know? Nearly half of Snapchat’s revenue comes f..
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Airtel pushes Payments Bank in new campaign
Airtel Payment Bank has started the Pilot Project in Rajasthan. The brand started campaign to show it's differentiated and convenient digital banking offerings...
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Facebook Now Makes 84% of its Advertising Revenue from Mobile
Facebook released its latest earnings today, showcasing that mobile advertising made up 84% of its ad revenue in 2016 Q4. Interestingly, this is an 80% increase from the 2015 Q4 stats...
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Ikea's Banner Ads Acknowledge You Might Have Clicked on Them Accidentally
In an era where majority of digital advertisers resort to click-baity headlines for higher CTR, Ikea's fresh approach may be the way forward. Read on to know more. ..
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Ad blocker usage is up 30% - and a popular method publishers use to thwart it isn't working
Ad blocker usage has increased by 30% and a number of factors have contributed to this growth. Read on to find out more on this. ..
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New Tech, Small Screens, Programmatic Fuel Rise Of Digital Content
The publishing industry has been transformed with advent of digital content capturing more audiences as per their interest...
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Through VR, Häagen-Dazs Will Let You Fly (And Sympathize) With Imperiled Honey Bees
As a part of its Häagen-Dazs Loves Honey Bees project, the brand recently launched the trailer for a VR experience that puts you behind the eyes of the endangered honey bee. ..
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How to make an effective brand film
New Brand film called as "The Escape" on 5 Series sedan was introduced by BMW that talks to the people and engage more number of viewers by it's story...
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How to manage your leads using Sell.Do?
Real Estate Market is vast and there are many competitors. As a marketer, when you launch a digital campaign and start generating leads from it, it imperative that you manage them more effectively. Se..
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