Art
Flipkart-eBay merger gets CCI nod
The merger between homegrown e-commerce major Flipkart and eBay India has been approved by the Competition Commission of India (CCI)..
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Norwest bets on two health-tech startups
Norwest Venture Partners has invested $1.5 million (Rs 9.65 crore), each, in two health-tech startups..
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Flipkart and Ola-backer DST Global sees $4 tn of new Internet firms by 2025
A surge in online consumer spending globally in coming years will create $4 trillion worth of new internet companies by the middle of the next decade..
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Apple Launches Its Voice-Controlled Smart Speaker, HomePod
Wish to have a speaker that gives music suggestions and adjust home temperatures? Well, it’s not a wishful thinking anymore, thanks to Apple. Read on to find out more. ..
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What Agencies and Brands Expect From Apple's Siri Homecoming
Siri - Apple's very own virtual assistant is being looked at with a lot of expectations from brands and marketers alike...
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The Google Assistant is getting more conversational
Google's assistant, one of the most widely used assistant apps in the world, is now set to roll now a more conversational and responsive version...
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How to promote consumer durables in Rural India ?
Assuming that rural people are illiterate & have less exposure to media will be a wrong assumption while thinking about where do consumer durables fit into their life...
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Sold out on the Launch day. How did we do it???
In a direct qualitative comparison, iVOOMi could prove its worth against more established and glamorous rivals in the Indian market. The challenge was how we could persuade mainstream consumers to view..
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3 Practical Ways Artificial Intelligence Can Enhance Marketing Creativity Right Now
Eighty percent of marketing leaders say that AI will “revolutionize” marketing by 2020, but many CMOs remain paralyzed on the sidelines, questioning how this kind of bleeding-edge tech should be used a..
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