CEO
Micro-Influencers Are More Effective With Marketing Campaigns Than Highly Popular Accounts
A loyal influencer will create a way for marketers to reach their target audience...
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Companies need top-down approach to social media: Hootsuite CEO
Social media holds immense sway on the reputation of companies. Then-President-elect Donald Trump's single tweet, once caused a company to lose nearly $4 bn in terms of market value. To averts such sit..
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How Marketing Professionals Can Improve Their Online Brand
The growth of social media has triggered the rise of the online brand. But having a presentable, consistent online brand may be rarer than most think. ..
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Myntra sales cross Rs 850 crore in January, beating expectations
Myntra has come up with better sales than expected in the month of January with a run-rate of $1.6 billion of the annual revenue...
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Xiaomi stops disclosing annual sales figures as CEO admits the company grew too fast
Chinese outfit, Xiaomi has been growing way fast and has reached $1 billion in India as its annual revenue for the first time...
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