Algorithmic Attribution: Choosing the Attribution Model That’s Right for Your Company
Identifying the reason behind your conversions - A person, a device, any channel or a keyword defines attribution for your company that serve the company goals. Read more about different attribution mo..
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What Does it Take to Build a Successful Sales and Marketing Team?
A successful sales team depends partially on the number of people hired and partially on the relationship between marketing and sales. But the challenge is to keep both of them aligned...
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