Twitter and the word trending go hand-in-hand. And the latest trend by Twitter is all set to kick off one more retweeting trend. Read on to find out more. ..
A digital knowledge manager (DKM) is the newest entrant in the digital marketing field and helps with marketing strategy and problem solving using a wide range of company data...
Dove's recent ad has not gone down well with the audience. Is the ad really racist? Read on to find out. ..
Attendees at the Advertising Week this year couldn't stop discussing 4 topics that will rule the advertising rule in the future. Which are these topics? Read on to find out. ..
Experimental marketing is in vogue nowadays. Is it reaping great benefits? Read on to find out more. ..
In 2000, only 0.5 percent of the Indian population had access to internet facilities. 16 years later, the figure climbed to 28 percent with 373 million internet users...
Twitter is moving to 140 characters tweet limit to 280. The goal is to eliminate what it received as constraints that were keeping people from tweeting more frequently. ..
Experts say that digital innovation's contribution to the overall marketing budget of a film has gone up from 5-8% to 15-18% over the past two-and-a-half years...