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Snapchat Wants Big Ad Bucks, But Is That Holding It Back?
Snapchat is not attracting marketers and advertisers as far as mobile marketing is concerned. What is the reason behind this? Read on to know all about it ..
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Twitter Explores Subscription-Based Model to Boost Revenue
The possible move stems from the fact that Twitter has failed in gathering the same number of advertising revenue as Facebook, in spite of being 11 years old...
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Facebook Gives Marketers a New Shopping Ad Format, ‘Collection’
It's the newest addition to the social media giant's list of ad formats that aims to further drive e-commerce sales. Like Canvas, Collection too is designed for mobile. ..
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Instagram Stories adverts – now available for all businesses globally
Instagram is now allowing all businesses worldwide to purchase full-screen Stories ads, according to the company...
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Facebook launches Snapchat clone ‘Messenger Day’
Facebook Messenger replicated the likes of Snapchat and Instagram ‘stories’ with a new feature allowing users to post stories which expire after 24 hours...
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How B-to-B Companies Can Generate Leads via Facebook Ads (Infographic)
Wish to know the right strategy to generate more leads for B to B? ..
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Digital TV Players Eye Blockchain to Block Facebook, Google
A number of ad tech startups and established players are exploring how this blockchain technology. Soon, the supremacy of Facebook & Google could be challenged. ..
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Why Your Brand Needs Multiple CPA Targets
Beyond real-time measurement, segmentation is one of the most powerful capabilities granted by digital advertising. ..
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The Hottest B2B Digital Marketing Trends of 2017
February has only just ended but B2B marketers have already set their sights on this year's biggest trends. It’s now a race to see who can adopt them successfully. ..
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