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Google Wants an ‘Open Dialogue’ Between Platforms and Publishers When It Comes to Monetization
Google intends on having a more open dialogue between platforms and publishers with regards to access to data and monetisation. Read on to find out more ..
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Instagram’s carousel format can now include more posts, be used outside of ads
Instagram is extending the number of photos and videos that brands can include in their slideshow-like carousel ads and opening up the format to organic posts, the Facebook-owned company announced on W..
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What’s the Value of a Like?
Do likes on your brand page necessarily add value?..
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Facebook is making its biggest push yet to grab ad dollars from TV
Facebook is making its biggest push yet to turn the social network into a destination for watching video with a new Facebook Video app for smart TVs. ..
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Like it or not, Facebook is going to start autoplaying videos with the sound on
Not many of you would like this, but Facebook will soon start auto-playing videos ‘with sound on’. Interesting? Read on to find out more. ..
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Reenage Customers With Facebook Messenger Ads
Facebook Messenger ads are great for advertisers that are looking to re-engage with a specific group of people, build brand awareness, and have users interact with their bot...
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Promotional free data plans in India fuel Facebook's Q4 growth
The free data offer rolled by billionaire Mukesh Ambani’s Reliance Jio Infocomm has contributed significantly to Facebook’s strong fourth quarter numbers, with India being the social media giant’s “str..
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Ad spending in India to grow at 10% in 2017, says GroupM report
Advertising expenditure in India is expected to grow at 10% to reach Rs. 61,204 crore in 2017 over 2016, according to a forecast by WPP-owned media agency GroupM in its report This Year Next Year (TYNY..
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Facebook Is Testing a Feature That Opens Posts in Pop-Up Windows After Comments
Facebook seems to be out on a spree of adding new features to its arsenal. The social media giant is now testing a feature that will open posts in pop-up windows. Read on to find out more. ..
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