Marketing
Why Your Marketing Team Should Be Journalists
Your brand needs content that has a strong voice, is well-researched, and tells your story. Who can write content like that? Journalists...
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3 Reasons Why Thoughtful Design Can Differentiate Your Marketing
There's more to design than just making things look good. A great design elucidates the concept and makes things easy to understand, creating a successful customer experience. ..
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What Marketers Need to Know About Location-Based Advertising and Where It’s Headed
Location-based marketing is in vogue. How well is it performing? Read on to know more about this new form of marketing and its performance. ..
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Brands Are Doing More Experiential Marketing. Here’s How They’re Measuring Whether It’s Working
Experimental marketing is in vogue nowadays. Is it reaping great benefits? Read on to find out more. ..
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Despite Brand Safety Concerns, 78% of Marketers Buy Ads on at Least 50 Sites
Brand safety concerns don't seem to be bothering brands anymore. Around 78% of marketers are found to be buying ads on at least 50 sites. Read on to know more. ..
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Social Media Time Consumption: Users Spend The Most Time On These 8 Apps
Grindr, an app designed to help gay and bisexual men meet other men in their local area. It is also the only app that has earned the reputation of taking down Facebook in terms of user engagement. ..
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17 Tools Your Marketing Cannot Do Without in 2017
An acronym of ''If This Then That'', IFTTT is a free protocol that allows users to write recipes for automation across 300+ services, apps and devices. ..
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7 New Digital Marketing Stats That Jump Off the Page
According to Business Insider, a customer data platform, 4-year-old mParticle raised $35 million funding, bringing its cash total in recent years to $76 million. ..
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How Social Media Can Transform Your Business
It is cost effective way of spreading the word about your business than traditional marketing forms of advertisement, especially for small businesses. ..
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