Marketing
Why digital marketing is the next big career opportunity
In 2000, only 0.5 percent of the Indian population had access to internet facilities. 16 years later, the figure climbed to 28 percent with 373 million internet users...
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Marketing to Millennial Parents: Digital Natives Are All Grown Up and Disrupting the Parenthood Economy
The birth of a parent marks a rare opportunity for marketers to capture new customers and keep them for life...
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Twitter to Test Doubling Tweet Length to 280 Characters
Twitter is moving to 140 characters tweet limit to 280. The goal is to eliminate what it received as constraints that were keeping people from tweeting more frequently. ..
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Twitter has an unlaunched tweetstorm feature
With tweetstorm institutionalized with a graphic user interface, Twitter could make sharing expanded thoughts more accessible to everyone. ..
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Adobe Wants to Bring Digital Marketing to Your Car
With new analytics service in the picture, companies can capture behavior signals in the vehicle, such as song selections or voice interactions with the infotainment systems...
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How digital media is adding to rising film marketing costs
Experts say that digital innovation's contribution to the overall marketing budget of a film has gone up from 5-8% to 15-18% over the past two-and-a-half years...
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More bloggers ‘are turning professional’
Bloggers in the recent past have been turning 'professional' with blogging becoming their main source of income...
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EXTRA GUM "SARAH & JUAN"
Extra Gum, a gum brand that turned the conventional perception of having just a chewing gum and shared a strong and emotional message that became viral immediately...
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Digital Advertising Is Facing Its Ultimate Moment of Truth, and Billions of Dollars Are at Stake
Issues such as fraud, brand safety and transparency are proving to be a threat for digital advertising. Read on to know more. ..
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