Marketing
What is Social Engagement? The Key to Social Media Success
When brands first began using social media to connect with fans, all they had to do was create a new post and their followers would be able to see their content. However, as social media continues to e..
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People-Based Marketing Is All About Meaningful Experiences
Marketing is all about mastering highly targeted, effective, personalised marketing, driven by insights based on a robust customer database. Read this article to know more. ..
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Facebook Begins Rolling Out Ads Within Messenger
Advertisers will now be able to access Messenger's 1.2 billion users. Read on.....
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At Starbucks, It's Iced Tea's Time to Shine
A brand that's synonymous with coffee – will it succeed in gaining loyalty among the tea lovers as well? Read on... ..
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Twitter Emerging as Key Social Media Platform for Indian Businesses
Twitter is turning out to be a great platform – not just for trolling and controverses but for advertising as well. Read on.....
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Amazon's Prime Day Generates Estimated $1 Billion in Sales
The 30-hour sale that gave massive discounts on a wide variety of products generated around $1 billion in revenue. Read on... ..
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The Marketing Society launches in India
The Marketing Society, which is an exclusive global network of senior marketers, launched its India chapter earlier this month. ..
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Marketing for a New Age: Being Digital vs. Doing Digital
The marketing paradigm is evolving continuously with the advent new technology. And of course, marketers have to adapt to this constant evolution...
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7 Social Media Marketing Trends That Will Dominate 2017
Social media marketing is here to stay, and its massive staying power is attributable to one key characteristic—the fact that social media keeps evolving...
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