Research
Why ‘Car Guys’ Are 4 Times More Valuable to Marketers Than Average Consumers
For a brand, superfans are the powerful target audience and valuable for the Marketers...
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Combined losses of Flipkart, Amazon and Snapdeal stand at Rs 11, 754 crore; it is the annual budget of Indian space agency
The combined losses of the three e-commerce companies stand at whopping Rs 11,754 crore and believe it or not, this is nearly equal to the annual budget of the Indian Space Research Organisation (ISRO)..
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Is Your Content Marketing Designed for the New Customer Journey?
Content Marketing plays an important role in a customer's life for providing information, enhancing brand awareness, increasing engagement and resulting into more conversions...
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2 Ways to Delight Your Customers with After-Sales Content Marketing
"Did you know? Getting a new customer costs 5 times more than keeping an existing one. How to keep our existing customers happy & satisfied with our products & services? Read on to find out a few valua..
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Do Holiday Specials via Social Media Work? New Research
Should small and medium-sized business run social campaigns for the holidays? Social Media Examiner goes over the research and brings you the results...
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Is the Indian customer happy? Here's what CXOs have to say
Have brands been doing enough to keep their customers happy? Keeping the expectations and needs of Indian customers in mind, here is what the CXO have to say...
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Best 'Cyber Monday' 2016 Deals: Amazon, Apple, Best Buy, Target And Walmart
Cyber Monday is the biggest day of the year for online shoppers. Marked by the first Monday after Thanksgiving, it witnesses the biggest deals of the year on shopping platforms like Amazon, Apple, Best..
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