Strategy
Latest iPhone Leak Suggests New Battery Strategy
The latest leak in iPhone 8 news suggest all-glass construction and the consequent possibility of wireless charging. ..
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4 ways to add magic to your social media strategy
With new platforms and rules coming up for social media trends, various tools have been introduced to track and measure the content. ..
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Businesses Benefit When Customers Play A Part
Relationship with customers is changing by removing the barriers and bringing customers together as per the moving trends. It's important to understand your customers, tap into their areas of interes..
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The Evolution of the Strategic CMO
The evolution of entire CMO journey talks about how how they plan up branding strategies and adapt to the latest technologies to stay updated...
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Samsung’s profits have recovered but has the brand?
Samsung was rife with complications last year, from the exploding Samsung Note incident to the recall of its phones. While the year ended with a 3 year high on sales, has the brand been able to regain ..
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How To: Create a winning Digital Branding Strategy
Digital Branding equips marketers with engaging digital experiences, strong storytelling, highly relevant delivery of content, scale and that too in real-time. Read on to know more about Amura’s digita..
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How-to: Form an Effective Digital Marketing Campaign – Part 3 – Campaign Execution
After we’ve planned and effectively designed a digital marketing campaign comes the most important step: Campaign Execution. The execution of the designed campaign in itself includes a number of steps,..
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How should a brand identify their communication strategy for customers?
For any marketing campaign to be successful, marketers must design campaigns while the sales team should handle leads according to the stage of the buying process a particular lead is in. To know mor..
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Understanding the (REAL) Estate marketing metrics
Digital marketing for real estate can be a tricky business. Primarily because the actual sale doesn't happen online. In this scenario, how do you measure if a real estate campaign is working? Read on t..
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