Implementing a video strategy is one thing but if marketers don’t know how to measure effectiveness properly they could be wasting big money...
YouTube seemed to have lost its glory after it found itself in a brand-safety boycott. But it is back now and how! Let’s find out how it has been fairing. ..
Wish to know what works in a branded video and what doesn’t? Wish to know what content creators think about these videos? Read on!..
To promote an app called Entourage, TBWA used cash as an advertising medium to draw attention to the homeless. ..
With Twitter expanding its video measurement partnerships, you can now verify audience segments and video viewability in a better way. ..
Pepsi released its new two-and-a-half minute spot—featuring Kendall Jenner, but the outcome wasn’t something Pepsi was prepared for. The brand received a lot of criticism for being insensitive. Here’s ..
YouTube has landed itself in trouble with its allegedly offensive content. What has been its impact on YouTube? What consumers think about it? ..
For anyone who has ever desperately searched for the “Skip ad” button on a YouTube video only to realise that you’re actually going to have to endure half a minute of this, we have some good news for y..
YouTube has announced that it is fazing out its 30-second unskippable ads. So, what happens next? How do we advertise on YouTube? ..