The Marketing Society, which is an exclusive global network of senior marketers, launched its India chapter earlier this month. ..
The marketing paradigm is evolving continuously with the advent new technology. And of course, marketers have to adapt to this constant evolution...
The security of communicating through social media is being questioned, with the Australian Government calling for more power to read the mail of terror suspects...
Although gamification has been around for a few years, it is still positioned as a marketing trend going forward and, if anything, is gaining more attention as an ideal way to create engagement with a ..
Advertisers spent $14 million during the NBA Finals..
Here are the best commercials of the past 15 years...
Norwest Venture Partners has invested $1.5 million (Rs 9.65 crore), each, in two health-tech startups..
A surge in online consumer spending globally in coming years will create $4 trillion worth of new internet companies by the middle of the next decade..
Stretch hard to know the customer—and the technology..