Dependability is key to all types of customers, but to earn their commitment, brands must show they are superior to others...
CES 2017, a consumer electronics trade show, showcased what’s next in products and technology and had some highlights marketers need to know about. Here are five of them. ..
Simply put, virtual learning is teaching by bringing a computer or digital media into the class...
In a world of instant messaging and same day delivery, people don’t have the patience to deal with a slow website. ..
Beyoncé's sensational album “Lemonade” includes collaborative, controversial and emotionally transparent efforts—a recipe that marketers should learn from, and a mixture that audiences continue to drin..
Sharp HealthCare used a behaviorally triggered digital survey, heat maps and user tests to identify pain points and opportunities for growth...
The growth of social media has triggered the rise of the online brand. But having a presentable, consistent online brand may be rarer than most think. ..
JD Deitch, COO of AYTM (Ask Your Target Market), will explore how the changing consumer landscape has impacted the efficiency of brand tracking studies, ask whether they are still fit for purpose, and ..
At the AMA’s 2017 International Collegiate Conference (ICC), the chief visionary officer of social media consulting company Social Media Energy Luke Wyckoff, spoke about the challenges of running a bus..