Sonia Nahar
Industry Engagement Manager/Branding at Amura Marketing Technologies
Usha ropes in Jayati Singh as VP-marketing for two categories
Usha International has announced the appointment of Jayati Singh as vice president, marketing for its cooking appliances and sewing machines portfolio. ..
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Video Marketing Moves Into the Future
Consumers are finding a deeper connection with brands through video content—and technology allows them to grow ever closer. Read more...
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Could Pepsi Make Things Right With a Logo That Actually Made the World Better?
2 agencies have come up with a campaign #PepsiCAN having Pepsi cans with redesigned version of the brand logo...
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Instagram Stories Is Finally Bigger Than Snapchat After Copying Many of Its Features
Instagram stories has touched a count of daily active users to 200 million...
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The new Vicks commercial is heartwarming and makes an attempt to break social constructs
The new #TouchOfCare campaign by Vicks keeps the brand away from the creative work...
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Third Spaces: The New Marketing Opportunity
Consumer expectations have changed for brands in terms of quality with change in mobile-first to mobile only world...
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Facebook Just Rolled Out Tools That Will Help Marketers Measure and Predict Campaign Performance
Facebook updates will provide more data and transparency to the marketers on their campaign performance...
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The 5 W’s (and an H) That Guide Your Content Marketing Strategy
Journalists make great marketers because their instincts can help them chase down a story, collect facts and come up with reports...
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6 Honest Mistakes That Can Get You Fired
Misuse of company technology have resulted into firing of a lot of hard-working employees...
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