Although gamification has been around for a few years, it is still positioned as a marketing trend going forward and, if anything, is gaining more attention as an ideal way to create engagement with a ..
Pepsi has always come up with engaging Ramadan ads. This year too Pepsi’s ad stunned everyone with its brilliant concept. Go to the article to know more and watch this awesome ad. ..
Whirlpool adopted an innovative strategy to market its washing machines and contribute to a social cause as well. This move garnered a lot of appreciation and an award at Cannes too. Read on to know mo..
The merger between homegrown e-commerce major Flipkart and eBay India has been approved by the Competition Commission of India (CCI)..
Private equity giant Warburg Pincus has agreed to invest $360 million (Rs 2,300 crore) for a 43% stake in Tata Technologies Ltd. - it's biggest deal in India...
Advertisers spent $14 million during the NBA Finals..
Here are the best commercials of the past 15 years...