How To Add Gamification To Your Marketing Strategy
Although gamification has been around for a few years, it is still positioned as a marketing trend going forward and, if anything, is gaining more attention as an ideal way to create engagement with a ..
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Pepsi’s Clever Multiscreen Ramadan Ad Unfolds Across 3 Phones at Once
Pepsi has always come up with engaging Ramadan ads. This year too Pepsi’s ad stunned everyone with its brilliant concept. Go to the article to know more and watch this awesome ad. ..
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Whirlpool Wins a Grand Prix at Cannes for Using Data (and Washing Machines) to Keep Kids in School
Whirlpool adopted an innovative strategy to market its washing machines and contribute to a social cause as well. This move garnered a lot of appreciation and an award at Cannes too. Read on to know mo..
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Flipkart-eBay merger gets CCI nod
The merger between homegrown e-commerce major Flipkart and eBay India has been approved by the Competition Commission of India (CCI)..
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Warburg Pincus bets $360 mn on Tata Technologies in biggest India deal
Private equity giant Warburg Pincus has agreed to invest $360 million (Rs 2,300 crore) for a 43% stake in Tata Technologies Ltd. - it's biggest deal in India...
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Warner Brothers Topped the List of TV’s Biggest Spenders on New Ads Last Week
Advertisers spent $14 million during the NBA Finals..
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See the 24 Best Commercials of the Past 15 Years, as Judged at Cannes Lions
Here are the best commercials of the past 15 years...
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Norwest bets on two health-tech startups
Norwest Venture Partners has invested $1.5 million (Rs 9.65 crore), each, in two health-tech startups..
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