Adobe Wants to Bring Digital Marketing to Your Car
With new analytics service in the picture, companies can capture behavior signals in the vehicle, such as song selections or voice interactions with the infotainment systems...
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How digital media is adding to rising film marketing costs
Experts say that digital innovation's contribution to the overall marketing budget of a film has gone up from 5-8% to 15-18% over the past two-and-a-half years...
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7 Big Brand Social Media Strategies that Small Businesses Can Use
Brands need to give a personal touch to their image on social media. The more the personal touch and vulnerability to the content, the more authentic the image would be. ..
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Many Indians spend 4 hrs/day on apps
India's top 20% (the most active Android users) was close behind the top 20% in South Korea, Mexico, Brazil, and Japan, whose users spent about 5 hours...
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More bloggers ‘are turning professional’
Bloggers in the recent past have been turning 'professional' with blogging becoming their main source of income...
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LinkedIn Debuts Its Own Audience Network, Making it Look Ever More Like Facebook
The new product allows marketers to reach LinkedIn members on apps and websites that aren't operated by the business-networking site. ..
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EXTRA GUM "SARAH & JUAN"
Extra Gum, a gum brand that turned the conventional perception of having just a chewing gum and shared a strong and emotional message that became viral immediately...
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Digital Advertising Is Facing Its Ultimate Moment of Truth, and Billions of Dollars Are at Stake
Issues such as fraud, brand safety and transparency are proving to be a threat for digital advertising. Read on to know more. ..
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