5 Things You Need to Know About the Future of Marketing
Published on May 05, 2017 in Marketing • Source: adweek

Key Takeaways from this article

Communication must be highly personalized to reach the customer effectively, using marketing & advertising technologies. And it must be recurring.
It is important to have clear buyer persona. This comes from having the right amount of data and info about your customers.
Advertising and Marketing agencies must evolve further to focus on customer experience
The role of the CMO is not just to become the leader of entire marketing department but also the glue that binds all the team together