Maruti Suzuki to Learn From Nexa to Woo Young Buyers
Key Takeaways from this article
Maruti Suzuki is looking to reinvent its sales and service experience by studying the learning from Nexa in order to cater to its younger audience.
For those unaware, Nexa is the premium retail chain of Maruti Suzuki.
The company says that 10 years ago, their cars were known as "a father's car". Today, people belonging to different age groups buy their vehicles.
Maruti Suzuki is also planning to leverage the digital medium to reach out to their younger customers as they more techsavvy.