EXTRA GUM "SARAH & JUAN"
Copy Writer at Amura Marketing Technologies
Published on August 11, 2017 in Social media • Source: Cannes Lions

Key Takeaways from this article

Extra Gum, a brand that has always been about long lasting flavor struggled to live build a long lasting relationship with the consumers
Extra Gum find a solution in the smallest and most disposable friendly way – by using its wrappers as a new medium to connect with the consumers
The story of ‘Sarah and Juan’ went viral within 48 hours and the brand, Extra Gum succeeded in becoming a top selling gum brand for 25 weeks in a row