How TBWA Used Cash as an Advertising Medium to Draw Attention to the Homeless
Key Takeaways from this article
TBWA\Paris decided to use bank notes the most viral media in the world.
The video was filmed documentary-style, with close-ups of the faces of homeless men and their messages.
According to the video, a single bill can change hands over a thousand times a month.
The call to action was - the homeless need social connection. Download Entourage.