How TBWA Used Cash as an Advertising Medium to Draw Attention to the Homeless
Senior Copy Writer at Amura Marketing Technologies
Published on April 12, 2017 in Marketing • Source: AdWeek

Key Takeaways from this article

TBWA\Paris decided to use bank notes the most viral media in the world.
The video was filmed documentary-style, with close-ups of the faces of homeless men and their messages.
According to the video, a single bill can change hands over a thousand times a month.
The call to action was - the homeless need social connection. Download Entourage.